iruka website relaunches — Now available in 9 languages with global online ordering
Tokyo-based folding bicycle company iruka Inc. (Masaki Mark Kobayashi, Founder and President) has completely redesigned its website, launching the new version on August 25, 2025.
The revamped site is built on Shopify, one of the world’s largest e-commerce platforms, used by over five million merchants worldwide—including major global brands such as Tesla, Red Bull, and Hasbro. This transition allows customers to order any iruka product online from anywhere in the world.
Language support has also been significantly expanded. In addition to Japanese and English, the site is now available in Simplified Chinese, Traditional Chinese, French, German, Spanish, Italian, and Indonesian—bringing the total to nine languages. More languages will be added in the future.
All iruka bicycles ordered online will be carefully set up by authorized dealers, following iruka’s official procedures, before being shipped. In Japan and Taiwan, customers can choose which dealer will handle the setup and shipping at the time of purchase.
Payments can be made using major credit cards such as VISA, as well as PayPal, Apple Pay, Google Pay, and Shop Pay, Shopify’s own secure checkout solution. Shipping fees normally apply based on the size of the product and the destination region, but for now, iruka will cover the full cost.
iruka is a transformer bicycle that revolutionizes both rideability for urban transport when unfolded and portability when folded. After ten years of development, it launched in Japan first in the summer of 2019 and has since been shipped to 17 countries. Nearly half of all shipments have gone overseas—a testament to the global appeal of iruka’s high-level functionality along with its refined, minimalist design.
The decision to add an online ordering function comes in response to longstanding requests from customers in countries without dealers, or in regions where no dealer is nearby.
As part of this effort, iruka is also working to expand its dealer network to give more people the chance to experience the bike in person. A dedicated dealer recruitment page is now live on the website.
Mark Kobayashi, Founder and President of iruka Inc., comments:
“Just like its compact folded form, the iruka brand likes to stay small—and be loved by people around the world. I’ve coined a word to capture this vision: smobal—a blend of small and global. This website relaunch is an important step toward making iruka even more smobal brand.
Every time a customer sends me a photo of their iruka riding through a town I’ve never been to, or shares one on social media, I feel the same warmth and pride as if I’d heard my own child is thriving in a distant land. I hope this relaunch brings even more of those moments.
Oh, and by the way—we're covering the shipping costs for now, but even I don't know how long we can keep that up.”
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About iruka Inc.
Based in Tokyo, iruka Inc. is a folding bicycle company founded by Masaki Mark Kobayashi. While serving as CFO at an internet company he had co-founded and taken public, Mark bought a folding bike and became obsessed with the idea of creating the coolest folding bicycle in the world. Despite having no prior experience in the bicycle industry, he went on to found iruka Inc. to turn his vision into reality. To learn more about the company, visit our Corporate page. For the full story behind the birth of iruka, visit our Story page.