iruka in the media
Web media | FUNQ
Title: iruka: a tokyo-born folding mini velo for urban riders
Release date: March 19, 2025
Introduces iruka and features an interview with Founder Mark Kobayashi.
Magazine | Bicycle Club (Mynavi Publishing)
Release date: March 19, 2025
Price: JPY 1,870
Pages: p84-87
Introduces iruka and features an interview with Founder Mark Kobayashi.
Magazine | Folding bike and mini velo life (Tatsumi Publishing)
Release date: December 19, 2024
Price: JPY 1,650
Pages: p42-43
Video | YouTube - Daniel Race Channel
Title: iruka Review | BROMPTON's Biggest Rival | Daniel Race
Release date: November 18, 2024
Daniel Race, one of Spain’s most influential bike YouTubers with 213k subscribers, has just released a review video of iruka.
Web media | fabcross
Title: From Tokyo to the world: The journey of product design realizing the vision of iruka's founder
Release date: July 11, 2024
Features an interview with Founder Mark Kobayashi and product designer Kenny Sunami.
Magazine | Folding and small-wheeled bike catalog 2024 (Tatsumi Publishing)
Release date: February 17, 2024
Price: JPY 1,650
Pages: p50
Magazine | Bicycle Club (Mynavi Publishing)
Release date: May 19, 2023
Price: JPY 1,870
Pages: p102-103
Introduces iruka in the article, "Mini velo life".
Magazine | Folding and small-wheeled bike catalog 2023 (Tatsumi Publishing)
Release date: March 31, 2023
Price: JPY 1,650
Pages: p23, 51-52
Web media | Altena
Title: From Tokyo to the world: A folding bike targeting the global market
Release date: December 19, 2022
Magazine | Jitensha Biyori Vol. 61 (Tatsumi Publishing)
Release date: May 18, 2022
Price: JPY 1,320
Pages: p32-35
Features iruka in the article, "Bike + Nap"
Magazine | Folding and small-wheeled bike catalog 2022 (Tatsumi Publishing)
Release date: March 31, 2022
Price: JPY 1,430
Pages: p45-46, 68-73
Magazine | Cycling adventures from Tokyo (Yaesu Publishing)
Release date: August 24, 2021
Price: JPY 1,320
Pages: p110-115
The author uses iruka and iruCart in the article, "Cycling camp and fishing in Numazu and Izu".
Magazine | Jitensha Biyori Vol. 58 (Tatsumi Publishing)
Release date: April 30, 2021
Price: JPY 1,320
Pages: p37
Features an interview with Founder Mark Kobayashi in the article, "Compare with Brompton".
Magazine | GOETHE (Gentosha)
Release date: April 24, 2021
Price: JPY 1,000
Pages: p115
Introduces iruka in the article, "The ultimate pedal guide for business professionals".
Magazine | mono magazine (World Photo Press)
Release date: April 2, 2021
Price: JPY 700
Pages: p32
Web media | Jitensha Biyori/MTB Biyori
Title: The path of iruka: the globally praised "mobile transformer bike" and its future
Release date: April 1, 2021
Features an interview with Founder Mark Kobayashi.
Magazine | Tokyo Cycling: 23 Wards Edition (Yaesu Publishing)
Release date: March 31, 2021
Price: JPY 1,320
Pages: p44-49
The author explores "Urban oasis tour" route on iruka.
Magazine | Folding and small-wheeled bike catalog 2021 (Tatsumi Publishing)
Release date: March 31, 2021
Price: JPY 1,430
Pages: p46-47
Web media | FRAME
Title: How the Japanese brand iruka started swimming overseas: a 10-year dream breaks into the world
Release date: February 11, 2020
Features an interview with Founder Mark Kobayashi.
Magazine | Jitensha Biyori Vol. 57 (Tatsumi Publishing)
Release date: October 30, 2020
Price: JPY 1,320
Pages: p5, p28-30
Features iruka and the newly released traveling bag, iruCover.
Magazine | BRUTUS (Magazine House)
Release date: August 3, 2020
Price: JPY 700
Pages: p82-83
Magazine | Jitensha Biyori Vol. 55 (Tatsumi Publishing)
Release date: April 30, 2020
Price: JPY 1,210
Pages: p48-51
Introduces iruka and all the accessories.
Magazine | Folding and small-wheeled bike catalog 2020 (Tatsumi Publishing)
Release date: March 31, 2020
Price: JPY 1,210
Pages: p47, p72-73
Web media | FUNQ
Title: iruka - an all-innovative mobile transformer bicycle from Tokyo
Release date: March 23, 2020
Magazine | Mini Velo Life 02 (Hobby Japan)
Release date: March 17, 2020
Price: JPY 1,320
Pages: p50, p98-101
Magazine | The folding bike travel inspiration book (Yaesu Publishing)
Release date: February 29, 2020
Price: JPY 1,375
Pages: p44, p98-103
Magazine | Folding Bikes & Cross Bikes: The Complete Buyer's Guide (Ei Publishing)
Release date: February 27, 2020
Price: JPY 1,320
Pages: p38, p66-67
Video | YouTube - FRAME Channel
Title: Comparing the newcomer iruka and the classic Brompton, head-to-head!
Release date: February 21, 2020
A detailed review of iruka by Kenta-san, one of the most powerful cycling YouTuber in Japan.
Magazine | Folding bike and Small-wheeled bike custom 2020 (Tatsumi Publishing)
Release date: January 13, 2020
Price: JPY 1,430
Pages: p92
Introduces three new accessories: iruCart, iruCarry, and iruCatch.
Web media | Cycle Sports
Title: Have you heard of the new-style folding bike "iruka"?
Release date: August 15, 2019
Magazine | Jitensha Biyori Vol. 52 (Tatsumi Publishing)
Release date: July 31, 2019
Price: JPY 1,188
Pages: p15, 22-25
Features a conversation between Founder Mark Kobayashi and Jun Suzuki, the owner of Green Cycle Station Yokohama and manager of Pacific Cycles Japan.
Video | YouTube - FRAME Channel
Title: A thorough review of the futuristic mini velo "iruka" that solves folding bike flaws
Release date: July 17, 2019
A detailed review of iruka by Kenta-san, one of the most powerful cycling YouTuber in Japan, featuring Founder Mark Kobayashi.
Web media | FRAME
Title: The mobile transformer bicycle "iruka": Unveiling the slit frame that achieves a 48cm height
Release date: June 14, 2019
Magazine | Folding and small-wheeled bike catalog 2019 (Tatsumi Publishing)
Release date: March 30, 2019
Price: JPY 1,080
Pages: p33, p54, p77-78
Features a test ride review of iruka and an interview with Founder Mark Kobayashi.
